Top 5 Social Apps Performance in New Zealand: Q4 2024

In the fourth quarter of 2024, the top social apps in New Zealand displayed varying trends in weekly downloads, revenue, and active users. Here's a closer look at each app's performance:

TikTok - Videos, Shop & LIVE showed a dynamic quarter with weekly revenue peaking at approximately $180K by the end of December. Downloads fluctuated, reaching a high of around 14.9K in late December, while active users remained relatively stable, peaking at over 546K early in the quarter.

Bigo Live - Live Streaming App experienced a decline in weekly downloads, dropping to 278 by the end of December. Revenue saw a significant decrease, with a notable dip to about $2K mid-December. Active users, however, increased to over 20K by the end of the quarter.

Grindr - Gay Dating & Chat maintained steady weekly revenue, ending the quarter at approximately $13.7K. Downloads remained stable, peaking at 537 in October. Active users saw a slight decline, closing the quarter at around 3.7K.

Facebook enjoyed a rise in weekly downloads, reaching a high of over 14K in late December. Revenue showed a slight dip, ending the quarter at around $6.7K. Active users steadily increased, peaking at nearly 1.9M by the end of December.

Chamet - Live Video Chat saw an upward trend in downloads, peaking at 229 in early December. Revenue remained stable, ending the quarter at about $2.7K. Active users increased, reaching 551 mid-December.

These insights are derived from Sensor Tower's comprehensive data. For more detailed analysis, visit Sensor Tower's platform.